Big Green Rabbit



	The Big Green Rabbit will be participating in the 2012 White House Easter Egg Roll! The Big Green Rabbit hops to the Nation’s Capital for the annual White House Easter Egg Roll 2012. The seven-foot-tall beloved children’s icon joins the Easter Bunny and other renowned characters for a day of fitness and fun, Monday, April 9th, on the White House South Lawn. The 2012 Easter Egg Roll, which takes place on the South Lawn of the White House, is focused on promoting health and wellness with the theme, “Let’s Go, Let’s Play, Let’s Move!” All of the activities, including sports courts, dancing and cooking encourage children to lead healthy and active lives, which is a central part of the First Lady’s Let’s Move! initiative, a national campaign to combat childhood obesity. The Big Green Rabbit continues to be one of the few children’s icons devoted entirely to encouraging healthy lifestyles in kids 2- 6 years old. By modeling healthy eating, playful movement and awareness of the world around them, Big Green Rabbit inspires kids to take care of their bodies…and the planet.
Big Green Rabbit takes the subject of reducing childhood obesity to heart. With a team that includes animation director, Bernard Derriman, from Disney's last hand drawn animation studios, the renowned Henson Studios’ Chiodo Brothers and leading musicians, Big Green Company has creatively packaged healthy lifestyle values within world-class entertainment. “The Big Green Rabbit inspires kids to get up, move and identify with fun, healthy things. We believe that people will only treat the world as well as they treat themselves, so healthy living begins with each child,” says AJ Grant, Chief Green Officer, Big Green Company. “The statistics are alarming — 1 in 3 children under four years of age are obese in America. The Big Green Rabbit attending the White House Easter Egg Roll and his message couldn’t be more critical.” The Big Green Rabbit has been a favorite character on public television, winner of 4 EMMYs, (2) WEBBYS, Parent’s Choice Award, over 25 million hits on Youtube, and now emerging with a refreshing digital presence online at BigGreenRabbit.com. For more information on the Easter Egg Roll visit www.whitehouse.gov/eastereggroll This will be the 134th annual White House Easter Egg Roll with more than 30,000 people visiting the South Lawn for games, stories, and, of course, the traditional egg roll. Souvenir White House Easter eggs first became an annual keepsake in 1981, when President and Mrs. Ronald Reagan hosted a hunt for wooden eggs that bore the signatures of famous people. The tradition continues this year with the addition of an official First Dog “Bo” egg. These collector’s eggs are available to view or purchase at National Parks Foundation. To learn more about the Easter Egg Roll visit www.whitehouse.gov/eastereggroll. Tune in for live streams from the South Lawn all day on April 9th, 2012 on WhiteHouse.gov/live. You can also join the conversation online using the hashtag #EasterEggRoll and get the latest updates by visiting Let's Move! on Twitter and Facebook.

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